2 souls
1 company

Early in the sixties Mr. Pierino began producing his own wine starting off a quality trend that remains our key feature today. Pierino's son and daughter, Claudio and Mariagrazia, are now managing the company in their father's footsteps.


Oenologist, he is the soul of the company. He inherited the passion for the vineyards from his father and added to it a personal and meticulous touch when working in the cellar. Extremely curious and visionary, he is always looking at the bigger picture. He is interested in organic farming and biodynamics and he happily spreads his in-depth knowledge to wine enthusiasts who want to know more.


She works with her brother Claudio, heading the marketing department. She is the family traveller: she spends most of the year abroad, meeting importers and taking part into international fairs to promote our products and export the “Made in Italy” quality brand to the world. Mariagrazia speaks Italian, English, French, German and Piedmontese.

The new generation

IVAN: Claudio’s son. Has a degree in Economics.
LUCA: Mariagrazia’s son. Manages the commercial side of the winery.
SARA: Claudio’s daughter. Has a degree in viniculture and oenology.

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